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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich MG_Gift_Guide Mercedes is a richTHE SCARY TRUTH: The middle class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass Affluent, Affluent, and Ultra Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B. S. Marketing to the Affluent,
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