Weird Ideas That Work : How to Build a Creative Company Condition:Good Looks at compelling issues such

Looks at compelling issues such as perception and reality as well as how logic fares in a world of lunacy

Michael York captures the tone and energy of this novel

The book explores more than 75 common conditions

has searched archives and lawbooks to add new dimensions to a tale already abundant in mysteries: we are led to ponder how a common man could become an impostor in the sixteenth century

wiped away like the crude drawings of a child in coloured chalk from the colossal blackboard of the dark

Weird Ideas That Work : How to Build a Creative Company Condition:Good Looks at compelling issues suchA breakthrough in management thinking, weird ideas can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovationin any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an